How to grasp the future of the hottest packaging d

How to grasp the form and factors of packaging design in the future

the development process of packaging design is also the development process of packaging form. Packaging in each period has its distinctive brand of the times. The development of packaging forms also reflects the development of human civilization and science and technology. The emergence of new products, the change of consumption patterns, the development of commercial circulation, the emergence of new materials, the improvement of manufacturing processes and technologies, and the development of marketing will promote the emergence of new packaging forms. Even the change of people's life concept and aesthetic taste will also have an impact on the packaging form. Fully understanding the development factors of the new form of packaging is very helpful for accurately grasping the concept and form of design in the design and focusing on the future of the development of packaging design

1. Factors of technological demand for new products

with the progress of human civilization, new products continue to appear, and some new products involve new fields that have not been involved by mankind before. For example, microelectronics, superconductors, biological genetic products, nano products, etc. These new products also pose new challenges to the packaging design itself. How to protect and preserve these products, how to make them enter the circulation field safely, and how to succeed in commercial sales. These new topics have promoted the continuous updating and progress of packaging structure, new materials, visual communication and other aspects, so as to meet the needs of new products and the times

with the technological progress of the product itself, new requirements are also put forward for the packaging form. Let's take an example of medical packaging, blood collection bags for blood donation. In order to keep the blood fresh, the active cells in the blood need to "breathe". Therefore, the packaging material adopts the salted polyethylene plastic bag with air permeability. This material is soft, easy to process, and has a good connection with the blood transfusion tube. It is not as fragile as the glass bottle, and has good transparency and convenient sanitary inspection. It is an ideal medical container () if we look at the empty blood bag carefully, we will find that there is transparent liquid in it, It is mixed with bubbles, which is a preservation solution to prevent blood coagulation and provide nutrients required by red blood cells in the blood. It provides an environment for blood preservation. This kind of plastic blood bag packaging has been used since 1980, replacing the previous glass bottles, and is widely used in the preservation of blood

however, the experimental environment of metal retaining materials for plasma, platelets and red blood cells in blood is different. In the same blood, the life span of platelets is the shortest, and they can only be stored for 72 hours at room temperature of 20 ~ 240C. Red blood cells can be stored for 2L days in a cold storage of 4 ~ 60C. Plasma is best stored in a cold storage environment of 200C. If they can be classified and stored, it is the best. Recently, people have adopted a new packaging method. Three sub blood bags are attached to the outside of the blood bag. Using separation equipment, plasma, platelets and red blood cells are separated and packed into different sub blood bags according to the relative density. Due to the emergence of this new technology, "component blood donation" can be realized in the process of blood collection. For example, only platelets are collected in the process of blood collection, and other components are returned to the donor's body. With this method, the amount of platelets that can be normally collected at one time in a blood donor is equivalent to the amount of platelets collected in the blood of the previous 10-20 people

2. Factors in the development of consumption patterns

packaging design is to serve consumers, and the most basic starting point of packaging design is to consider consumers' use and preferences. Therefore, changes in consumption patterns have an important impact on packaging design. Today, with the rapid development of scientific and technological information, great changes have taken place in life patterns and consumption patterns. From the perspective of the development of packaging in the 20th century, the emergence of forms such as pop packaging, portable packaging, cans, pressure spray packaging, vacuum packaging and so on are all the results of consumer demand. Nowadays, the Internet era has come. The Internet has brought great convenience to people's lives. New consumption patterns such as trading and shopping have gradually been accepted by more and more people. With the popularization of network and the progress of related hardware technology, packaging design will also face greater changes

with the acceleration of people's pace of life, time and efficiency have become the most important factors. It is more required to reflect convenience, simplicity and slowness in commodity packaging, increasing pressure: sex. Especially for food, a large number of semi-finished products, frozen food, cooked food products and microwave food have emerged to adapt to the changes in people's pace of life. Packaging design also cooperates with this change in structure, materials and functions. Now, with the popularity of microwave ovens in families, there are more and more microwave foods, which makes the forms of frozen food and cooked food more and more diversified. Various packaging materials that are convenient to use and can be directly suitable for microwave heating continue to appear. At present, this kind of packaging material mainly adopts breathable special ethylene material. When food is heated, the pressure of steam in the packaging rises, and it will not burst because of its permeability. In foreign countries, microwave food packages are clearly marked with the mark of direct microwave heating. In addition, there are also packaging materials that can scorch dim sum. This material is composed of three layers of paper, conductive materials and heat-resistant materials. When baking in the microwave oven, the microwave in the microwave oven transfers heat through the conductive material in the material, so as to bake the dessert yellow and delicious

in some developed countries such as Europe, America and Japan, vending machines are all over the streets and subway stations. In recent years, China has also begun to develop vending, which will be very popular in the future. In order to adapt to the characteristics of vending, packaging design will also change in morphology and structure accordingly. All kinds of changes in consumption patterns will put forward new topics and challenges to packaging design

3. Factors of circulation development

the modernization of circulation means can gradually "reduce" the world. Now, people can buy goods from all over the world in shopping malls in Beijing, such as beef from the United States, fruit from France, salmon from Norway, etc. These all depend on the high efficiency and advanced level of packaging and transportation in the field of circulation. The internationalization of trade is the characteristic of modern social and economic development, and the packaging design industry should also adapt to this trend of international development. Especially after China's entry into WT0, the circulation level should meet the needs of modern international trade, in which packaging design plays a decisive role. Packaging should not be affected by temperature, humidity, extrusion, oscillation, light and corrosion in circulation, but also adapt to modern standardized containerization, storage and transportation to improve efficiency. All these require designers to come up with more rigorous and scientific design schemes, and the application of packaging materials and packaging structures should be more scientific and reasonable

in fact, people are constantly using scientific and technological means to meet the new circulation needs. According to the characteristics of each commodity, there are many methods obtained through experience accumulation and research. For example, in the circulation of fresh fruits, people have summed up a good means of preservation. Fruit is a living process from harvest to our mouth. In order to prevent the fruit from aging in the circulation process and keep it fresh, people have thought of many ways, one of which is to remove the harmful substances such as ethylene, acetaldehyde and ethanol produced by the plant itself. The specific method is to place the multi relict LR biomass that can absorb these gases in the fruit packaging. Different kinds of fruits produce different amounts of harmful gases. Plants, like animals, absorb acid and exhale carbon dioxide, which also makes life gradually aging. People put substances that can produce carbon dioxide in relatively sealed packaging boxes, so that the concentration of carbon dioxide in the packaging increases, and the concentration of the rocker hammer impact tester designed by Acidin decreases, resulting in the fruit can not breathe normally. Animals usually suffocate and die in this case, but plants only reduce their breathing. They can continue to grow, but their life span has been extended. Using this characteristic of plants can effectively maintain the freshness of fruits. Packaging design constantly uses new materials and new technologies to meet the needs of circulation, and it is the development of circulation that promotes the development of packaging design form

4. Factors of marketing development

marketing is a sales science based on consumer psychology. In the fierce market competition, due to the progress of technology and the gradual standardization of the market, it is not easy for consumers to distinguish between high and low only in terms of product quality. In this case, what can we do to convince consumers? We must find the personality of our products, that is, the difference from others, or create this difference. In short, we must find the selling points of our products

m m the selling point of chocolate is "only soluble in the mouth, not in the hand", which focuses on the product characteristics. There are also many products that convey their selling points to consumers through the image on the packaging, such as coffee from Colombia, wine from France, etc. generally, this information is conveyed through the use of graphics with the style of origin in the packaging design. Special raw materials, formulas or new processing techniques used in some products are generally reflected as the characteristics of the package design with a TM of about 175 ℃

marketing strategies tend to grasp some changes in consumer psychology and adopt new ones. During 2000, relatively strong earthquakes occurred frequently in Japan. There are rumors that there will be major earthquakes in Japan in the near future, which reminds people of the terrible scenes of the Kanto earthquake and the Kobe earthquake a few years ago. Nissin food company seized this opportunity to launch a kind of instant noodles packaged in metal cans with new technology and a storage period of 10 years. The Japanese love to eat noodles, and they can also use them as a reserve food to prevent earthquake disasters. This unique "selling point" has attracted many consumers and made this sales plan a success